ASK September 2013 

April
2012

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DESIGNS FOR MEN BY MICHAEL YEUNG

With a masculine aura floating above every design, whether through the artist's use of leather, stainless steel or aluminum, the handcrafted collection inspires both the intellect and human in you. Having studied Drawing and Sculpture at the University of Calgary in Canada, after graduation in 2...

DEFINING THE WORLD LANDSCAPE

In the world of architecture, each design concept is a new-born with an original footprint. Whether it's brought by the surrounding nature, made to efficiently utilize it, or even migrates away from the natural to form abstract, surreal and breath-taking design figures, each new architectural creati...

LANDSCAPE II THE PLAYERS

Dalia Sadany ASK Magazine's design consultant, Chief Designer & Founder of "Dezines" Architecture & Interiors, Managing Director& Partner of Divine Contracting as well as the creator of the new furniture brand GUSH is dwelling into the world of Architecture, Interior Design, Contracting and Landscap...

LOVE IS IN THE AIR!

Inspired by the magic and spontaneity of love, KOKET presents you with furniture that screams with passion. Powerful, seductive and captivating, much like young love, is New York's Janet Morais's 2012 collection. The woven base in the Allure dining table gives it a very homey feel, and together ...

The Evolution of Perfection: The Disco Volante

There are rare moments when a design is so unique, so ground breaking and is just so explicitly gorgeous that it changes history. The 1952 Alfa Romeo C52 shocked the world when it first graced the stages of international auto shows with what was then a revolutionary design. The C52 instantly be...

JOSEPH WALSH The Evolution of Wooden Design

Joseph Walsh, an Irish designer, pushes the human imagination to the limit with each new piece he designs. Using the most humble and elementary of materials, wood, he creates exquisite furniture items that are timeless, original and fascinating. Joseph Walsh's story of success is an inspiring one...

Meuble El-Chark THE EVOLUTION OF AN EGYPTIAN ICON

The Egyptian culture is a rich and diverse one that has witnessed many of the most important events in history. It is no wonder that despite the hardships and obstacles the Egyptian market offers, there have always been those willing to overcome and become leaders and innovators. It is imperative...

EVOLUTION NATURE'S LAW OF SUCCESS

With the dramatic advancements of technology and the communications revolution brought about by cell phones and the internet, the common consumer is now more informed and more discerning. Booming global markets have led to an explosion in new companies, which means that competition is more brutal than ever. Design has never been more competitive – or more impressive. We celebrate ASK magazine's 4th anniversary by celebrating a select choice of world class designers

Roche Bobois LEARNING ABOUT EVOLUTION FROM THE MASTERS

The Furniture and design industry is an especially competitive one. It is hard to stand out and to be unique amidst the sea of brands and designers all aspiring to be number one. Roche Bobois are internationally renowned for stunning collections that constantly keep redefining the meaning of living - well. they offer expressive designs full of courageous contours, powerful colors and original compositions. This gives their products a sense of charm and magic that truly sets them apart.

COMFY HAVENS

With Beltá, every piece of furniture enjoys a unique persona that screams loud with style and comfort. Combining geometric with organic, the 2012 collection presents you with a brilliant set of sofas, armchairs and accessories that helps you shape your very haven of serenity and peace.

SURFACES TO YOUR LIKING

Evolving to suit the demands of modern day costumers, Mosaico+'s 2012 collection sparkles with originality and beauty. The genius in creating designs that attract a wide range of people, but still feel very exclusive, is what makes this Italian brand very special.

ORIGAMI REDEFINED

To the untrained eye, a block of marble in a quarry is nothing but a big piece of rock. On the other hand, to the artist, it is a medium that he can use to convey his feelings, emotions and philosophy. To the untrained eye, a piece of paper is mere scrap, but to the origami artist, it is a masterpiece waiting to happen.

THE MODERN KITCHEN: A HOME WITHIN YOUR HOME!

The Kitchen is quickly becoming more than simply a place where meals are cooked, but a gathering place for the family where everyone's day is discussed, guests are entertained and great memories are made! With the increased and varied use of kitchens, their designs are evolving to accommodate new lifestyle habits by becoming more simple and minimalist. What does this mean? It means that Kitchen designs and appliances have to become less fussy and cluttered, more user-friendly, sustainable, and easy to use. In the 1990s, popular kitchen design had lots of details with beading and glazed finishes. A move towards minimalism means having more elegant design with timeless compositions that will survive the hardship of use over time.

ROCHE BOBOIS EGYPT UNVEILS A COMPLETE COLLECTION SIGNED

Cairo, Egypt – March 10, 2012 - Roche Bobois Egypt unveils a sneak preview of the exciting, ultra-glamorous, new collection signed by Jean Paul Gaultier for Roche Bobois in Mohandiseen Branch at 50 Lebanon Street. This collection, which includes a bedroom, the Mah Jong sofa (Roche Bobois' iconic model), and complementary pieces of furniture and accessories that reflect the fashion designer's original and creative vision associated with Roche Bobois' know-how, will be offered exclusively at Roche Bobois Egypt, as a limited edition. This distinctive vision of the famed French designer along with Roche Bobois expertise have given life to a poetic and sophisticated collection, a bouquet of sensual materials, subtle colors and iconic pieces and patterns. Truly, it reveals the common history that fashion and interior design share: creativity, aesthetic, audacity, energy being their codes,; as well as, know-how and attention to detail The partnership between two of the biggest French names on the world stage is one of the major events that has been launched to mark this year's celebration of Roche Bobois' 50th anniversary of international design and development. The exclusive Jean Paul Gaultier collection will be available at Roche Bobois for a limited time only.