• Design Days Dubai 6th edition: 14 –17 March 2017 at Dubai Design District (d3) • The world’s most diverse design fair of its kind with a strong regional presence • Dubai Culture hosts British collectible design exhibition in recognition of UK-UAE Year of Creative Collaboration

DUBAI, UNITED ARAB EMIRATES – Her Highness Sheikha Latifa bint Mohammed bin Rashid Al Maktoum, Vice Chairman of the Dubai Culture & Arts Authority (Dubai Culture) and a driving force for the development of Dubai as a global creative centre, yesterday visited the sixth edition of Design Days Dubai, the first and only fair for collectible design in the region. Presented under the patronage of H.H. Sheikh Hamdan Bin Mohammed Bin Rashid Al Maktoum, Crown Prince of Dubai and held in partnership with the Dubai Culture and Arts Authority, Design Days Dubai 2017 takes place within d3 for the first time between 14-17 March. This year’s fair is the largest to date welcoming 50 participants from around the world to showcase the best of craftsmanship and materials innovation, including the strongest representation of designers from the UAE and wider region - a testament to the city’s rapidly developing creative landscape. Since its inception in 2012 Design Days Dubai has played a leading role in promoting local talent and has been a catalyst to the development of the design ecosystem in the UAE, with the extraordinary support of Dubai Culture, as strategic partner.

A well-known patron of design, Sheikha Latifa was welcomed by the newly-appointed Managing Director and Head of Design, William Knight, and toured the fair at length, reviewing over 400 design works showcased and taking time to meet many of the designers contributing to the shaping of Dubai as a global capital of design and innovation. The tour included Dubai Culture’s stand, which was designed by two young Emirati interior designers – Alya Al Ghafeli and Jawaher Al Khayyal – and features a seating area that is based on the concept of Iqr’a (read), captures Emirati heritage, and aims to provide public reading spaces for the community. Sheikha Latifa also toured ‘Britain Takes Shape’, the exhibition of British contemporary design hosted by Dubai Culture in support of the UK-UAE Year of Creative Collaboration; an introduction to the 2017 cohort of designers under Tashkeel’s Tanween design programme; and Aljoud Lootah, one of the UAE’s foremost designers. Sheikha Latifa commented: “It is a moment of pride to see our own UAE-based designers showcasing their work alongside a diverse mix of design galleries from around the world. Each year we see new talent share their designs within a growing competitive space. Previous years have seen some of our own UAE designers’ work acquired and debuted by international museums, which raises the bar for the participants to challenge themselves and capitalise on the international exposure that Dubai Design Days offers them. This competitive environment, nurtured here in Dubai, opens the door for local and regional designers to write a fresh narrative on the design scene coming from this part of the world.” Following the tour, during which she was accompanied by Dr. Amina Al Rustamani, Group Chief Executive Officer of TECOM Group, a member of Dubai Holding; Sheikha Latifa and her team participated in a Design Talk on the development of the design scene in Dubai and UAE; the opportunities this represents for youth, the gaps that currently need to be filled within the existing design ecosystem; and, the need for design thinking in the Leadership’s Vision of Happiness.

Moderated by Suzanne Trocmé, curator of ‘Britain Takes Shape’ and an award-winning designer/author/curator, the panel of speakers were: Art Dubai’s William Knight; Brendan McGetrick, Director of the critically-acclaimed Global Grad Show, the world’s largest gathering of groundbreaking works from the world’s leading design schools; Fortuné Penniman, co-founder of UAE-based architectural practice, a hypothetical office, who master-planned the fair this year and previous finalist of Urban Commissions 2016; Design Days Dubai exhibitor Fadi Sarieddine; and, Emirati designer Latifa Saeed among others. Design Days Dubai is the Middle East and South Asia’s only annual fair dedicated to collectible modern and contemporary design works. Positioned as a fair of discovery and with a primary focus on contemporary creations, the fair’s unique format provides an international platform for the region’s emerging design studios and solo designers to debut their furniture, lightings and design objects, featuring them alongside a diverse mix of the world’s design galleries. Known for its eclectic global selection of design and range of price points (from below US $500 through to upwards of $75,000) and popular talks and workshops programme which runs alongside the exhibitor line-up, Design Days Dubai appeals to the aspiring and seasoned collectors alike and is proud to retain a loyal following amongst visitors, exhibitors and the international design community. Design Days Dubai is owned and managed by Art Dubai Group and is held under Art Week, an umbrella initiative bringing together the UAE’s arts and culture-centred happenings in the month of March with the aim of promoting the cultural activities of the region to both residents and visitors. Design Days Dubai has the continued generous support of its sponsors including the strategic partnership with Dubai Culture & Arts Authority, the Emirate’s dedicated Authority for culture, arts and heritage; French high-jewelry maison Van Cleef & Arpels; Audi; and, d3. For more information about Design Days Dubai, please visit the bi-lingual website, www.designdaysdubai.ae and follow the fair via a weekly newsletter

About Design Days Dubai

Design Days Dubai is presented under the Patronage of H.H. Sheikh Hamdan Bin Mohammed Bin Rashid Al Maktoum, Crown Prince of Dubai and is held in partnership with the Dubai Culture and Arts Authority, the Emirate’s dedicate Authority for culture, arts and heritage. Returning for its sixth edition, Design Days Dubai is the Middle East and South Asia’s only annual fair dedicated to collectible modern and contemporary design works, this year taking place from March 14-17, 2017. Positioned as a fair of discovery, the fair’s unique format provides an international platform for the region’s emerging design studios and furniture makers to debut their contemporary designs, featuring them alongside an eclectic mix of the world’s leading design galleries. Running parallel to the exhibitor line-up is a programme of special projects, talks, workshops and guided tours allowing visitors to discover and engage with the design community and the works on display. A pillar event of Art Week, Design Days Dubai this year moves to a new location, Dubai Design District (d3), the home for the region’s design and creative industries. Design Days Dubai has the continued support of returning sponsors since its 2012 launch edition, including the Dubai Culture & Arts Authority, Van Cleef & Arpels, Audi, and d3. Designdaysdubai.ae | @DesignDaysDubai | #DDD2017

About Dubai Design District

Dubai Design District, (d3), a member of TECOM Group, is a destination dedicated to design. The chosen home for the region’s growing collective of creatives, artists and designers, d3, has fast become the hub for inspiration and innovation. Created to answer the growing need from the industry, d3 provides businesses, entrepreneurs and individuals from across the design value chain with a thriving community where they can collaborate, create and inspire. Known for its versatility d3 has become a popular events space, attracting international crowds to cultural exhibitions such as Dubai Design Week, Fashion Forward, Sole DXB and Meet d3, which have simultaneously driven footfall to d3’s distinguished repertoire of design-focused outlets, art galleries and eateries. The Design Quarter at d3 is very much alive with a range of lifestyle boutiques, art galleries and culinary concepts in its core 11 buildings. Taking a novel approach, d3 has selected a mix of original home grown and international concepts to form a creative community of new retail outlets, restaurants and innovative pop-up events that invite visitors to enjoy a more authentic shopping and dining experience. d3 is constantly evolving. To cater to its growing number of residents, d3 will feature a one million square foot Creative Community which is currently under construction, and will act as the site’s cultural epicenter, inspiring emerging designers and artists. Another key goal for d3 is to continually surpass the expectations of its visitors, and so d3 will also boast a bustling 1.8km Waterfront development running alongside the Dubai Creek, with international and design-led hotels, boutique retail concept stores and an outdoor events space, as well as a host of hospitality and leisure facilities. To support its many creative partners, d3 offers individuals and businesses the choice of operating either as a free zone entity or as an on-shore business, each with its own merits. http://www.dubaidesigndistrict.com/

Dubai Culture & Arts Authority

The Dubai Culture & Arts Authority (Dubai Culture) was launched on March 8, 2008 by His Highness Sheikh Mohammed bin Rashid Al Maktoum, UAE Vice President and Prime Minister and Ruler of Dubai, in order to drive the growth of the city’s artistic and cultural landscape. The Authority has grown to play a major role in the realisation of the Dubai Plan 2021, to highlight Dubai as a thriving capital for creative industries and further embed the Emirate’s credentials as a city of happy, creative and empowered people. As part of its mandate, Dubai Culture has several initiatives that are focused on strengthening both the historic and modern cultural fabric of Dubai, including Dubai Art Season - the city’s premier umbrella arts initiative which kicks off with Emirates Airline Festival of Literature and encompasses Art Week including Art Dubai, Design Days Dubai, and SIKKA Art Fair, Middle East Film & Comic Con, SIKKA Art Fair - an annual event aimed at promoting Emirati and local artists in the UAE and the wider GCC region, Dubai Festival for Youth Theatre - an annual festival that fosters the art of theatre in the UAE and that is celebrating its 10th anniversary in 2016, and Dubai Next - a dynamic platform that aims to showcase the Emirate’s cultural ethos and its vibrant creative scene on the global stage. The Authority’s other key initiatives include Creatopia (www.creatopia.ae) - the nation’s first government empowered virtual community that guides and nurtures the creative culture of the nation and provides a platform of information and opportunities that lead to exposure and personal growth.

Dubai Culture also plays a leading role in support of the UAE National Strategy for Reading 2026, in particular by undertaking a major refurbishment of all Dubai Public Libraries branches to transform them into state-of-art cultural and artistic hubs. Across all of its branches, Dubai Public Library also provides children and young adults with a range of educational and entertaining activities that encourage the use of its facilities. The ‘Our Summer is Filled with Culture & Arts Programme’ is a Dubai Public Library initiative which complements the UAE National Reading Strategy, with its activities open to all age groups, and which revolve around four key themes: happiness, reading, family and the future. The Authority also manages more than 17 heritage sites across the Emirate, and is a key government stakeholder in the development of the Dubai Historical District. As the custodian Authority of Dubai’s museum sector, Dubai Culture will officially launch Etihad Museum in December 2016. The museum will provide a platform to encourage cultural exchange and to connect Emirati youth with their culture and history. As part of the Authority’s mandate to support Dubai’s vision of becoming the focal point of diverse cultural exchange (regionally & globally), all of its museums will provide a catalyst to preserve Emirati Heritage. www.dubaiculture.gov.ae

About Van Cleef & Arpels

Founded in 1906 in Paris’ Place Vendôme, Van Cleef & Arpels came into being following Alfred Van Cleef’s marriage to Estelle Arpels in 1895. Always striving for excellence, the Maison has become a worldwide reference through its unique designs, its choice of exceptional stones and its virtuoso craftsmanship, offering jewels and timepieces that tell stories and bring enchantment to life. Over the years, the Maison has remained faithful to this highly distinctive style characterized by creativity, refinement and poetry. Whether inspired by nature, couture or works of the imagination, its collections evoke a timeless world of beauty and harmony. www.vancleefarpels.com

Audi

The Audi Group, with its brands Audi, Ducati and Lamborghini, is one of the most successful manufacturers of automobiles and motorcycles in the premium segment. It is present in more than 100 markets worldwide and produces at 16 locations in twelve countries. 100 percent subsidiaries of AUDI AG include Audi Sport GmbH (Neckarsulm), Automobili Lamborghini S.p.A. (Sant’Agata Bolognese, Italy) and Ducati Motor Holding S.p.A. (Bologna, Italy). In 2016, the Audi Group delivered to customers 1.87 million automobiles of the Audi brand, 3,457 sports cars of the Lamborghini brand and about 55,451 motorcycles of the Ducati brand.

In the 2015 financial year, AUDI AG achieved total revenue of €58.4 billion and an operating profit of €4.8 billion. At present, approximately 85,000 people work for the company all over the world, about 60,000 of them in Germany. AUDI AG’s commitment to the region was confirmed through the foundation of its fully owned subsidiary in 2005. The current Middle East model range comprises the Audi A3 & S3 Sedan/Sportback and RS 3 Sportback, A4 and RS 4 Avant, the A5 Coupe, Sportback, Cabriolet and RS 5 Coupe and Cabriolet, the A6, S6, RS 6 performance, A7, S7, RS 7 & RS 7 performance, A8, A8 L, S8 & S8 plus, the Audi Q3, RS Q3, Q5 & SQ5, Q7 and the Audi TT Coupe/Roadster, TTS Coupe, TT RS Coupe, the Audi R8 Coupe as well as the R8 Coupe V10 plus. http://audiinnovationaward.com/

Art Week

Art Week Art Week, initiated by Art Dubai LLC and supported by Dubai Culture & Arts Authority and Dubai Design District, is a central week-long event in the region’s cultural calendar, playing an important role in bringing together and showcasing Dubai’s creative achievements and ambitions. This annual celebration of art, design and culture, running from 14 to 24 March in 2017, returns with an expanded programme of exciting events that celebrate the diversity and dynamism of the art scene in the city of Dubai and the wider UAE. www.artweek.ae