• Impressive GROHE booth back in the Forum building • GROHE showcasing numerous new products for bathrooms and kitchens • Complete bathrooms for stylish living
“WATER. INTELLIGENCE. ENJOYMENT.” This is the motto chosen by GROHE for its exhibit at ISH 2017. Building on the promise of its “Pure Freude an Wasser” slogan, the motto shifts the attention to the manufacturer’s smart solutions. This approach is also reflected in the general layout and the detailing of the exhibition booth. Once again located in the Forum Messe Frankfurt, a striking ellipsoid glass building, the booth showcases the leading sanitary manufacturer’s brand universe through numerous impressive presentations and special effects. Arranged in a radial pattern, the individual areas of the booth illustrate the unique variety of GROHE products, including many items and concepts exhibited for the first time.
Visitors arriving in the foyer of the light-flooded Forum building in need of refreshment have come to the right place. Chilled water – still or sparkling – and freshly brewed tea will be served at two Aqua Bars equipped with GROHE Blue and GROHE Red water systems, respectively. Upon entering the radially arranged booth, visitors’ attention is captured by a special feature providing an overview of all new GROHE products, shrouded by a water curtain opening and closing at regular intervals. Oversized projection screens complete this multimedia experience.
Exciting innovations await visitors on their tour of the booth. The bathroom section presents the industry’s largest product portfolio. Here attention will focus, in particular, on the new Essence models with their varied shapes, colours and finishes. The shower department puts the focus on smart solutions and new designs. Special highlights include what is arguably the world’s most exclusive bathroom, with the new AquaSymphony luxury shower system, promising a truly exceptional spa experience. Through the optional Bang & Olufsen Celestial overhead speakers users are treated to an outstanding audio performance. The perfect soundtrack comes courtesy of world-famous DJ Moguai whose new song entitled “Rain” has been commissioned by GROHE and will have its world premiere at ISH.
This year's ISH exhibit clearly positions GROHE as a provider of complete bathroom solutions. In addition to the GROHE Sensia Arena shower toilet, visitors will also be able to view the new ceramics collections. Shown together with matching GROHE faucets, they demonstrate the allure of perfectly coordinated bathrooms. The new bathroom ceramics were developed in conjunction with LIXIL. The Japanese parent company is involved in several areas of GROHE’s presence at this trade show, the centrepiece being a concept bathroom devised by architect Shigeru Ban that can be viewed in the outdoor area in front of the Forum.
Sanitary professionals will naturally be drawn to the Professional area displaying both newly developed installation systems as well as innovative products for use in public and semi-public facilities.
The lively colours of the new Essence Professional faucets point the way to the kitchen showroom space where visitors will also be able to try out the new foot-controlled kitchen sink taps and other new GROHE technologies. In addition, the GROHE exhibition team will gladly treat guests to more delicious beverages prepared using water tapped from the GROHE Blue und GROHE Red systems.
All those interested in immersing themselves even more profoundly into the GROHE universe are welcome to take a seat in the “Cinema”. The entire GROHE exhibit staged at FOR.0 A01 in the Forum building once again highlights the manufacturer’s leading market position and the brand’s forward-looking ambitions.
GROHE is the world’s leading provider of sanitary fittings and a global brand, dedicated to providing innovative water products. For many decades, GROHE has been committed to the brand values of technology, quality, design and sustainability that all illustrate GROHE’s commitment to creating exceptional experiences and to delivering “Pure Freude an Wasser”. With its For many decades, GROHE has been committed to the brand values of technology, quality, design and sustainability that all illustrate GROHE’s commitment to creating exceptional experiences and to delivering “Pure Freude an Wasser”. With its engineering, innovation and design activities firmly anchored in Germany, GROHE products bear the badge of quality “Made in Germany”, ultimately strengthening the customers’ confidence in the brand. All plants of the GROHE manufacturing network make use of high-precision production engineering to ensure compliance with consistently high GROHE standards. This way GROHE ensures that its products live up to the most uncompromising demands in terms of workmanship and functionality.
Over the past ten years alone, the success of GROHE has been confirmed by more than 240 design and innovation awards as well as several top rankings as one of “Germany’s most sustainable major companies” and the CSR-Award of the German Federal Government 2017. Numerous high-profile projects around the globe are fitted with GROHE products, testifying to architects’, designers’ and developers’ preference for the brand. GROHE is part of the LIXIL Group Corporation, a publicly listed company on the Tokyo Stock Exchange. LIXIL is the global market leader in the sanitary ware industry, managing a broad portfolio of well-known household brands such as GROHE, American Standard, and INAX. It is also Japan’s leading provider of housing and building materials, products and services.