Post revolutionary Egypt is beginning to take shape, and with it the furniture market about to recover once more. Though Le Marche XXXV attracted a substantially large number of visitors to the extent that park spaces were running out on the first day, what did exhibitors display that could potentially move and shake the way the average consumer thinks of design? Sifting through the commercial frenzy not to mention the killer deals, ASK Magazine tries to find what truly adds value to Egyptian design.
The Best Outdoor
Finally, when we turn to the Le Marche’s outdoor section, Bamboo Anto offers some of the country’s finest bamboo and rattan furnishings, fit with affordable prices and guaranteed durability. The company offers both quality and affordability in one go, making it the finest and most fashionable of the bunch.
The Best Product
Dokan Boutique goes absolutely psychedelic, adding an interestingly youthful touch to furniture with high quality materials and fabrics reinforcing the spirit of new beginnings. Rather than being bland, modest and overrated, Dokan offers a locally produced alternative which is colorful, energetic, and stems from the most elegant aspects of Egyptian culture.
The Best Setting
SEDA’s booth was refreshingly original, giving customers a youthfully flowery display of its imported fabrics, most of which come from its European partners. With a light touch of gentle luminary arrangements, the booth comes to life with the front ends being the most attractive part of the spectacle. SEDA seeks to generate warmth out of the setup by inviting visitors inside its rich, opulent display of fabrics, upholstery, curtains and fittings only to be dazzled and overwhelmed with inspiration. Set design by Marianne George.
The Best Product
Köşeler Mobilya may taste Turkish but with a team of professional Egyptian designers, they’re able to create a setup that is compatible to a demanding Egyptian market which is as appealing as it gets to local tastes. Köşeler stood out from the crowd for its tasteful use of color and modern quality, only to introduce both an aesthetically stimulating and functional outcome. In essence, Köşeler takes full advantage of the industrial superiority that suppliers outside have combined with the rich cultural tastes.
The Best Booth
Above all, the goal of a successful booth at any furniture fair or exhibition is to recreate any typical home environment with its dynamic visual elements all in place, mimicking the same sensual experience as that of any space. When the curtains are rolled up, we end up with Shakieb Home as being the local winner, not only because of its authenticity as a space, but the rich intricacy in its classical oyma work. Shakieb Home has evidently hit homerun when it comes to demonstrating professional craftsmanship.
The Best Furniture
Mehrez-Krema, both a partnership and a marriage between designers Dr. Khaled Mehrez and Ms. Hanan Krema, showcased locally inspired pieces of furniture. Calligraphy this year is one of the designers’ first inspirations being executing within a living room setting, spreading itself through the shelving unit and the sofa material. The dining experience by contrast is a combination of neo-classical and modern sleek elements, in a chic rather posh manner. It all comes together making it a five-star experience which is why ASK chose this booth as one of the finest in the furniture sector.
Photography by Nader Ramadan and Maha El Masry