Michelangelo once said "Every block of stone has a statue inside it and it is the task of the sculptor to discover it.” Muuto’s message this season is all about perspective. Just as the sculptor sees his work in naturally formed rocks, design is about developing the eye to see the work before putting all the raw materials together. Let’s work on changing the way we see things…
It’s all about perspective, as they say. Perspective defines the way we view the world, the way we learn, and the way we see things even though the reality that we live in might be totally different from the way we think of it. Muuto is a brand and design which gives use new perspective regarding the reality that we live in so that we can live in an interior which brighter and more focused on the positive aspects of life.
said a press statement from the Muuto In this new individualistic world, it would understatement to say “every man for himself” when it comes to making the major decisions about lifestyle and design. Yet even in the free age we live in, somebody has to provide guidance (even a little guidance) to those who want to add new perspective to the design sphere. Muuto puts value in its people as much as it puts value in it design and for this reason all their designers are handpicked for the purpose of creating inspiration for all their customers.
“To us good design starts with the person. We handpick the brightest design talent and the leading contemporary designers in Scandinavia and give them the freedom to express their individual story through everyday objects,” said a statement. In essence, Muuto seeks to recreate and reedit the reality that we live in order to improve the lives of customers. The end result is the ultimate formulation to ecstatic inspiration. “Some want to alter the world, others find passion in colour and shape and others still, draw deeply from personal experience. How do they see a vase, a lamp, a chair or any other everyday object? You will know our design because it has muutos.”
Even the most inaminiate objects can be comes sources of inspiration, sources of information, sources of enlightenment which make you see things in different ways. It’s all about perspective.
“Objects made sublime through new perspectives, enjoyed across the world, representing the best of Scandinavian design today,” the statement added.
Muuto lives by its New Nordic name, redefining the way Scandinavians live their lives through design. It’s through the items that they have presented this year that they have become a major contribution to the art and culture scene in the region. As design evolves, so does its founders. It’s not a science where the same formulas and rules are regurgitated an infinite number of times, rather it is the thrill of suspense that designers seek to relive and help the public the relive everyday.
Photography by Petra Bindel Images courtesy of Muuto