Casio Middle East announced the release of their new limited edition of EDIFICE watches to celebrate Casio’s partnership with Infiniti Red Bull Racing Formula One team. The EDIFICE line of metal watches captures the essence of “Speed and Intelligence.” The series is available across select Casio outlets in the GCC region in time for the 2014 Formula 1 Abu Dhabi Grand Prix.
With its youthful image and energy, Infiniti Red Bull Racing strives to make its cars the fastest in the world by leveraging outstanding technology development capabilities. The team pursues intelligent racing strategies aimed at getting winning results. Casio believes that this approach is a perfect match for its EDIFICE brand concept, and has supported the Red Bull Racing Team as an official partner since 2009.
The Infiniti Red Bull Racing team has won the World Constructor’s Championship four years in a row since the 2011 Formula One season. Currently second in the team standings, the Red Bull Racing Team will be burning up the circuit at Abu Dhabi's Yas Marina Circuit in November this year
Casio is now releasing the Championship Gold series of five new EDIFICE watches. Casio designed the new watches using five base models, including its EQB-500, which can connect to smart phones via Bluetooth®*1 SMART technology and make it easy to set home city time and world time, and the ERA-300D featuring Casio’s popular Neon Illuminator, which employs a built-in black light LED that makes the watch’s specially coated lettering and hands glow.
For this new series, Casio boldly finished the watch hands and indicators in a striking gold colour to celebrate the outstanding accomplishment of the Infiniti Red Bull Racing Team, and featured the team’s colors of blue, yellow and red in various places, including the inset dials and second hands. Moreover, the Infiniti Red Bull Racing logo is prominently displayed on the watchface and the packaging. With an exclusive collector’s card included in each package, the products exude premium quality worthy of their limited edition status.
"We are proud to announce the launch of this special Limited Edition series to celebrate our partnership with Infiniti Red Bull Racing for the benefit of the myriad Formula One fans in the Middle East region," said Tsuneo Nagai, Managing Director of Casio Middle East. "This series is a salute to the speed and excitement of Formula One and the genius of our master craftsmen at Casio."
Christian Horner, Team Principal, Infiniti Red Bull Racing, said: “We are delighted to partner with a strong brand such as Casio. It was evident from day one that they shared our passion for precision engineering and like us, they are single minded in their pursuit for excellence. The new EQB range is another step forward in this relationship. From a personal point of view, the use of digital technology presented in this range of watches is excellent; having a watch that synchronizes perfectly to the world time via a smart phone will be of great help for the members of the Infiniti Red Bull Racing Team as we travel around the world."
About Casio Middle East
Casio Middle East is the regional subsidiary of Casio Computer Co. Ltd., overseeing sales and marketing activities across the GCC. Casio has been supplying products to countries in the Middle East through sales agents since the mid-1970s. Beginning in October 2013, Casio Middle East has been working in tandem with sales agents in each of the countries and carrying out sales and marketing activities tailored to these countries by promptly supplying products and services suited to local tastes and lifestyles, the company intends to popularize Casio products and expand its business in the region.