Pininfarina introduces the latest Ferrari model, Sergio, a car made for those who live on the edge! Tell those who believe that car design has its limits to eat dust because now Sergio has set a new standard for innovation with this state-of-theart concept car.

Meet Sergio. It’s no man. It’s just a car. Well, it’s car named after a man that is. A man who had once been at the helm of Pininfarina for just under half a decade and it’s also widely believed to that he was an iconic figure in the sports car industry. As a tribute to Sergio Pininfarina, this car made its debut at the Geneva Motor Show taking a firm assertion on its youthful character and graceful curves.

Sergio is fast, furious, short-tempered, but at the same time very much reserved and controlled. But when the tires set to the track, other drivers better watch out. There’s a lot of love in this car. Even family love is enough to create a sensuous car such as this one. “My father would be proud of this concept car”, said Chairman Paolo Pininfarina, “because it expresses the aesthetic values that always inspired him: the purity of the lines, the harmony of form, and balance. Furthermore, he would be happy with this latest concept on Ferrari base, a brand to which we are related by a history that has helped define the most beautiful cars of all time in an evolution that has lasted 60 years and shows no sign of ending".

The whole idea of this two-seater barchetta is that it personifies that Italian man and everything that he stands for. He’s got a need for speed, an intense urge for an adrenaline rush, a knack for standing out, and the devilishness to do dares. "This concept”, says the CEO Silvio Pietro Angori, “is the best way to confirm the role of Pininfarina as a bearer of the aesthetic values of Italian design in the world and to strengthen the brand name, the Company’s real distinguishing feature. Together with design, Pininfarina is highly focused on all the traditional activities aimed at providing vehicle manufacturers with an all-round service: engineering: product development, testing, prototype construction. The enhancement of production assets and know-how is expressed in the creation of unique pieces like the Sergio or limited edition cars realized thanks to unique craft skills gained in over 80 years of activity".

Pininfarina Style Centre center formed the body to sensuously glide through the wind increasing the aerodynamic properties of the car. The car is fit for single guys wanting to take a ride of a lifetime, preferably without obeying the speed limit. A body fit for flight and an efficient motor system spells a lot more than a dream you’ve got to catch!

Images courtesy of Pininfarina