Aston Martin celebrated 100 years of success this year with release of a new concept car which pays homage to some of the company’s oldest models yet with a refreshing contemporary twist. The CC100 Speedster in essence personifies the heart and soul of Aston Martin all into one ultimate roadster. “CC100 is the epitome of everything that is great about Aston Martin. It represents our fantastic sporting heritage, our exceptional design capability, our superb engineering know-how and, above all, our adventurous spirit,” said Aston Martin CEO Dr Ulrich Bez. “I have nicknamed it ‘DBR100’ because of its affinity to the great 1959 racewinning cars and, of course, our 100-year anniversary in 2013. But this car is more, even, than a simple ‘birthday present’ to ourselves: it shows that the soul of Aston Martin – the thing that differentiates us from all the other car makers out there – is as powerful as ever and I very much hope that everyone who catches a glimpse of it [....] enjoys seeing it.”
A car is more than just the form and body of the vehicle. It’s a marketing tool. It’s a brand identity. It’s a signature. Designers from Aston Martin had one simple request: to design a car that would encompass the company century-long tradition of excellence. “The brief was very simple, yet enormously testing: create something that reflects the 100 years of Aston Martin heritage and signals the future of the brand,” said Chief Exterior Designer Miles Nurnberger. “The idea of an iconic speedster concept that nods to the Le Mans- and Nürburgring-winning cars of 1959 soon came, and we have had complete freedom to shape this car.”
Both the interior and body of the vehicle is made out of carbon fiber and under the engine hood lies AM11 naturally aspirated V12 gasoline engine. Even more impressive is the CC100’s ability to go from 0 to 62 mph to less than four seconds. With the debut that this new addition to the Aston Martin family made, the company’s CEO remains optimistic ASTON MARTIN’S CC100 SPEEDSTER CONCEPT: A 100-Year Flashback ASTON MARTIN’S CC100 SPEEDSTER CONCEPT: A 100-Year Flashback about the future legacy of not only the brand name, but the idea the company preaches. “The future of Aston Martin is, very clearly, more exciting now than perhaps at any time in its history and I’m looking forward to seeing the excitement and anticipation that CC100 creates among Aston Martin owners and enthusiasts worldwide,” added Dr. Bez.
Founded in 1913 by Lionel Martin and Robert Bramford, Aston Martin has become one of the Britain’s main signature brands for 100 years contributing everything to luxury cars to military vehicles for the Royal Army. Aston Martin was bought in 2007 for USD 848 million by a group led by Prodrive Chairman David Richards (with no financial involvement) and American investor John Singers, in partnership with Kuwait companies Investment Dar and Adeem Investment. Ford kept its stake on the company valued at USD 70 million.