ASK Magazine has travelled the world this season to offer you the latest about what’s going on in the design sphere. This month we present to you what’s hot in London with the London Design Festival, the wonders of Turkey with DOMOTEX, the efficiency of the office furniture with Orgatec, the diversity of the whole world with the la Biennale di Venezia. Back home, Design Emporium is on a roll and Aziza El Tanani, Nina Campbell, and Osborne & Little have a lot in store for Egyptian buyers. Dive in…
London Design Festival
The Mr.Cooper from Brompton shows the design of two conical shaped lighting units designed in the environment of a typical workshop. This would make a spectacular addition to any kitchen area which is in need of style to balance function.
This year Larkbeck’s Rafe Mullarkey and Laszlo Beckett designed three very interesting pieces of wood work: the Shippo Tsunagi (right), the Asa No Ha High Boy (left), and the Linden Credenza (middle). All three exemplify the exactness and professionalism needed to produce a quality table.
Tanani’s Tasteful Fabrics
At an exclusive event last month, Design Emporium interior consultant and business woman Aziza Tanani along with her foreign collaborators, Osborne & Little and Nina Campbell, presented their latest collections to design fans from all over Egypt. During the event, Graham Noakes, a representative from the UK fabrics and wall paper firm Obsorne & Little, presented the newest in circulation. Everything from furniture upholstery, wall paper to draperies became a fundamental component of the presentation. With Egypt’s lucrative design market and increasing demanding for quality design, Osborne & Little and Tanani have been working hard to satisfy consumer demands. “I think there is a growing interest in wall papers and design schemes,” said Noakes. “I think it’s the more elaborate and spectacular designs which make the biggest impact.” Also at the event was British interior designer Nina Campbell, a business partner and friend of Tanani, who delivered a talk about several of her projects, shedding light on her techniques and products. Campbell is known for her work throughout the years, especially in the hospitality and residential market. Tanani and Campbell met twenty years ago and the duo clicked together to form an ideal business partnership. “It was instant love and I’ve learned a lot from the way Nina does her presentation and her color mixing. I adore the way she mixes different fabrics together and I respect her very much for actually being an interior designer who is willing to use a mixture of different fabrics,” said Tanani. “People [in Egypt] love her designs and she definitely has her niche in the market. She already did a very big presentation here five years ago in which 500 people attended.” For years, Tanani has been a well-known interior consultant and business woman. Founded by Tanani in 1991, Design Emporium is local agent for many multinational brands including Osborne & Little, Cole & Sons, C.W. Textiles, and much more.
DOMOTEX Middle East Istanbul 2012
The inauguration ceremony was attended by several importan figures who gave speechs including Turkish Economy Minister Zafer Çağlayan, Wolfgang Lenarz (Hannover Fairs International, Deutsche Messe AG Vice President) , Ibrahim Yilmaz (Chairman of the Istanbul Association of Carpet Exporters (IHIB)), and Mehmet Büyükekşi (Chairman of the Turkish Exporters Assembly). For the Turkey’s growing economy, Çağlayan believes that they way forward is design. Turkey’s vibrant design community and openness to a growing international community of entrepreneurs make it an ideal platform for such an event. The minister believes that design is the main catalysts will be able to throttle Turkish exports up to a total of 500 billion dollars by 2023.
“The most important reason why the carpet sector has increased its exports is the importance that the sector places on design and innovation. Each sector has to make a difference in exports and production. Today Germany exports goods for 4 dollars/kg while we export 1 kg for 1.46 dollars,” explains Çağlayan. “My estimations are generally right. We will export goods worth 13.2 billion dollars in November.” In addition, Chairman of the IHIB Ibahim Yilmaz said that amidst the European economic crisis and political turmoil in the Middle East, Turkish exports increased by 12% and carpet exports by 24%. “Our sector increases its exports thanks to the importance its places on the brand.” DOMOTEX Middle East was the host of exhibitors from up to 29 countries and visitors from 20 countries, including Armenia, Azerbaijan, Bahrain, Egypt, Iran, Iraq, Israel, Jordan, Kuwait, Lebanon, Qatar, Saudi Arabia, Syria, Turkey, Turkmenistan, United Arab Emirates, and Yemen.
Nowy Styl Group
It’s nothing but fresh out of the fridge! “Fresh thinking” was the motto used by Polish office furniture giant Nowy Styl Group as they showcased a plethora of different colorful collections. Their high impact hit in the furniture industry has created a shift in the way we see office furniture.
showcased its latest Sonic Chair this year at ORGATEC. What is it? Well it’s the ultimate deskless office designed by Holger Flitzler! It provides public auditory pleasure to many museum goers and is also equipped to be compatible to most modern amenities a typical office employee might need, including a state-of-the-art sound and vibration system called iBeam.
La Biennale di Venizia
Curated and designed by Russian architect Sergei Tchoban, this pavilion consists of two components: i-city and i-land. o-land and i-city is a whole exhibition which portrays Russia’s past, yet as seen in the picture pictures a new futuristic model of Russian urban development.
First Doğtaş Store Opens in Egypt October 2012, Cairo, Egypt - Doğtaş, a high-end Turkish brand for home furniture, recently opened its first store in Egypt. The new showroom, located on Al Thawra Street, Heliopolis, was inaugurated by Dr. Abdelrahman Seoudi, Chairman of Seoudi Holding and Mr. Ismail Dogan, Doğtaş General Manager. The opening marks a new partnership between Quattro Trading (a garments and furniture franchise company that operates under Seoudi Hodilng) and Doğtaş and reinforces the close economic ties between Egypt and Turkey.
Commenting on the opening of the new store, Mr. Ayman Seoudi, CEO of Quattro Trading said, "We are pleased to announce the opening of Doğtaş Exclusive’s first showroom in Egypt. The 900m2 store will house a vast range of furniture for homes across styles and trends. Brining Doğtaş to Egypt will not only diversify the shopping options available but it will cater to the needs of our urban-minded, design savvy customers."
Doğtaş has successfully combined its vision with knowledge and industry know-how to create a position as a leader in its sector. By offering an infinite assortment of styles and a kaleidoscope of colors and textures, the brand stands apart for its distinctive contemporary fashion expressions.
“Doğtaş is rapidly expanding its business worldwide. It currently exports to 65 countries and has 200 showrooms both in Turkey and abroad. In its 40 years of operation, the brand has come to offer premium quality and style combined with high-functionality; keeping in mind every individual's requirement, taste and preference. We delight in the personalized service we offer and aim to make each visit to our stores wholesome and rewarding", stated Ismail Dogan, Doğtaş General Manager. Having created a niche for itself, Doğtaş combines immaculate design and high quality with superior service. It believes in giving the best to its customers through originality, aesthetic and comfort.